Our mission is to be a new kind of venture capital firm in the Middle East and North Africa –one with a dedicated passion for building world-class companies that thrill customers with innovative products and services. We seek to partner with great entrepreneurs and provide exceptional value to them and our investors.

Our strategy is to lead early-stage investing activity regionally in innovative ventures that have the courage to define new categories, promising significant growth and outstanding returns. We focus on cultivating regional and global relationships, deep domain expertise, and local knowledge in a limited set of sectors. This specialized focus allows us to contribute real creative value to our entrepreneurs, including business development, strategic financing, talent recruiting, and partnering.

Our team has personal empathy for the entrepreneurial adventure—with all of its challenges and rewards. Among us, we have over forty years of expertise in serial entrepreneurship, venture capital, innovation acceleration, corporate development, and strategic finance. We have operated and invested, regionally and globally, in leading startups and top multinational corporations, and funds.